Situated along the eastern bank of the Pudong river, Emerald Riverside is a high-end residential community in Shanghai’s commercial center. To communicate the quality and sophistication of Robert Stern’s architectural design, Lorenc+Yoo Design was tasked with developing brand-enhancing elements to create consistency and increase perceived value.
Using my product design background, I focused on developing and detailing a family of custom lighting elements that would integrate into the architectural environment.
The base design branched into a variety of scales and uses including streetlights, bollards, wall sconces, hanging lanterns, path lighting, and more. Design consistency and recognizable branding elements were key to providing a cohesive campus environment and sense of place.